While curb appeal is the sellers’ responsibility, web appeal is the REALTORS®. You have one chance to impress! Do mobile device photos or those you take with a point-and-shoot camera make optimum use of those valuable seconds?
The first impression buyers most often get of a home is from the photos in the MLS listing, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property.
When you put a home on the market, you’re competing against lots of other properties. If those properties are highlighted with attractive, well-lit photos and yours isn’t, you’re going to have more trouble getting potential buyers in the door. This could cause your home to sit on the market longer than it would have if presented correctly from the day it was listed.
Don’t have photos of the property yet?
Don’t list the home until you do. With so much information available online these days, you only have a few seconds to grab potential buyers’ attention. If they do an Internet search or check the MLS email and your home is listed without pictures, there isn’t anything for them to look at. Buyers will likely move on and probably won’t come back.
Staging and Decluttering
A home is a product for sale, just like any other, and should be marketed as such. Have the home fully cleaned and in top shape before the photo shoot. As with an open house, clear out all the children’s and pet’s toys and fully declutter the home. Imagine the photo shoots retailers and catalog companies do to showcase their products. Would they release a catalog with photos of stained furniture or with improper lighting? Of course not — and neither should a seller.
What can VRES do to help??
We have a passion for photography and the right equipment for a professional quality photo shoot of your home.
What will we do with these great photos?
First, these are the photos that will be showcased on the MLS® for viewing by all licensed REALTORS® and prospective buyers. Secondly, we will use these photos in any print advertising and will be marketed through the internet (sites such as
Lastly, you will receive a personalized keepsake video to share or view for years to come.
Again, it will take more than great pictures to sell your home–but this is one of the most often overlooked and underestimated steps of the process. For some reason, most REALTORS® do not recognize the importance of great pictures in marketing your home. Case in point…below are some actual before and after pictures from the MLS®. Please DO NOT let this happen to you!